Festival du Voyageur

Festival du Voyageur has always been one of my favourite winter activities here in Winnipeg. From the food to the people celebrating it – it is a great cultural event for both young and old.

This campaign encourages Canadians to “Find your inner Voyageur”, and pictures two Voyageurs paddling through a gigantic beard.

The website is designed for both tablet and desktop experience. It is intended to direct the visitor to the most important information first, without losing their attention. This meant breaking down the original 18, (yes, 18!) menu links and merging them into five. There was a lot of repetition and unnecessary information. The new links combine pages together but still contain all of the same information.

Primary information is organized in the top menu with their respective sub-links. Secondary information can be found on the bottom static bar. This new design should increase the Festival’s online presence, and help visitors understand by using a simplified flow of inormation, hierarchy, and better description. Social media is also prioritized in hopes the Festival will grow online!

Tools

Illustration
Adobe Indesign
Adobe Photoshop
Adobe InDesign
JQuery
HTML

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